Blog

Prime Day 2022: Summary for advertisers

Fri, Jul 22, '22

Amazon itself calls this year's Prime Day the biggest Prime Day ever. Prime members purchased more than 300 million items worldwide during Prime Day, saving about $1.7 billion - more than any...

• Prime Day

Blog

Amazon Buy Box

Wed, Jul 13, '22

For Amazon sellers and vendors, the aim is to push products to the front of the queue and increase the chances of sales. However, the competition on this platform goes beyond having great merchandise...

Blog

Amazon Fire TV Ads

Fri, May 27, '22

Fewer and fewer people are using cable TV. The use of streaming services is rising continuously worldwide. In 2022, 1.88 billion people will use OTT services, i.e. streaming services.

Blog

Amazon Onsite Associates Program - Editorials

Tue, Apr 19, '22

Competition on Amazon continues to increase. With this huge competition, it's difficult to stand out from the rest and consistently achieve high visibility. However, for long-term success on Amazon,...

Blog

Amazon Prime Day 2022: Date, Tips and News for Sellers

Tue, Mar 29, '22

Amazon Prime Day 2022 represents the most exciting sales event of the year for Amazon merchants. Last year, members worldwide purchased more than 250 million products on Prime Day. For sellers and...

• Prime Day

Blog

Amazon FBA

Mon, Mar 21, '22

FBA is a service aimed at making it easier for Amazon sellers to run their business. If you sell on Amazon, you should carefully consider whether you want to use this service from Amazon.

• FBA

Blog

Case Study: Does Amazon DSP pay off?

Wed, Feb 23, '22

What is Amazon DSP? DSP stands for "demand-side platform. This is a platform that allows companies to book placements for advertisements on websites. The ads can be displayed both on Amazon websites...

• DSP

Blog

The best way to use Sponsored Brands

Mon, Feb 21, '22

Helpful tips and recommendations for an optimal creation of Sponsored Brand Ads can be found in our Sponsored Brands Guide.

• Sponsored Brands

Blog

What is Amazon Attribution?

Mon, Jan 10, '22

Customers are discovering products and interacting with brands across more touchpoints than ever before. If you are selling on Amazon, these touchpoints are not only directly on Amazon, but also on...

Blog

The Amazon Year 2021: The ultimate Review

Tue, Dec 28, '21

Amazon Advertising is developing rapidly and there are constantly new ways to advertise on the platform. In 2021, there were many exciting innovations for advertisers on Amazon, which we will present...