Report
Advertising sample report
Download our sample Advertising Report to get an insight into how we present your most important advertising performance values.
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Our Vision
Fully automated Amazon Ads!
So that you have the time to focus on your core business. We have developed a web application that uses machine-learning algorithms to continuously analyze the performance of your advertisements, making them more profitable through bid and keyword adjustments.
BidX is a certified partner of Amazon as a member of its Solution Provider Network.
What we do
What we do
Leave the time-consuming process of researching relevant keywords to us! We’ll make sure that your products appear as soon as prospective customers make a promising search query.
Create complete ad campaign structures effortlessly. With just a few clicks, lay the foundations for optimally performing ads, which are then automatically synchronized with your Amazon account.
Our algorithm automatically recognizes well and badly performing keywords and adjusts their bids accordingly. With continuous daily adjustments, the profitability of your ads can increase many times over.
Always keep an eye on the success of your ads. Our clear dashboard, combined with a downloadable individualized report, shows you all the key figures needed for evaluating your campaigns at a glance.
Through regular exchanges, evaluate your ad performance together with our experts to achieve the best results possible. If you have any questions, access our support via chat, email or telephone.
Keyword Research
Leave the time-consuming process of researching relevant keywords to us! We’ll make sure that your products appear as soon as prospective customers make a promising search query.
Campaign creation
Create complete ad campaign structures effortlessly. With just a few clicks, lay the foundations for optimally performing ads, which are then automatically synchronized with your Amazon account.
Campaign optimization
Our algorithm automatically recognizes well and badly performing keywords and adjusts their bids accordingly. With continuous daily adjustments, the profitability of your ads can increase many times over.
Performance evaluation
Always keep an eye on the success of your ads. Our clear dashboard, combined with a downloadable individualized report, shows you all the key figures needed for evaluating your campaigns at a glance.
Individual support
Through regular exchanges, evaluate your ad performance together with our experts to achieve the best results possible. If you have any questions, access our support via chat, email or telephone.
Your advantages with BidX
We simplify the workflow needed for profitable Amazon As, giving you the time to focus on your company’s essentials.
TIME SAVINGSave time when creating your campaigns
1-Click Setup
Creating and managing ads has never been easier! With “Product Management” and “1-Click Setup”, campaign settings can be made for multiple products at the same time, giving you and your company a substantial time-saving.
up to
12x
faster CreationCampaign creation with BidX
Campaign creation with Seller Central
*Tests conducted by BidX in February 2019 using Macbook Pro (2018), Chrome web browser and 100Mbps.
“I use BidX so that I no longer waste money with my auto campaigns without having to worry about it. Saving time and money is a no-brainer for me as a seller.“
Timo Bock - Dragonflip
PROFITABILITYReduce costs through continuous bid adjustments
Keyword Automation
Once campaigns have been created, well and badly performing search terms are automatically recognized and categorized as either positive or negative keywords respectively. Each of these keywords can then be individually controlled.
Bid Automation
Automated bid adjustments ensure a more profitable use of your ad budget. Keywords that have generated many or few orders are controlled by automatic bid increases or decreases respectively.
“PPC campaigns on autopilot. BidX takes the load off and takes care that my ads are constantly optimized. The price is unbeatable. The investment in the tool has already paid off from day one.“
Christian Häfner - Founder of Happy Coffee
ANALYZIS & REPORTINGGain confidence in campaign evaluation
We won’t leave you alone! The Amazon Ads business can sometimes seem like a jungle of different possibilities and information. We help you evaluate your data to realize your advertisements’ potential, discussing your campaigns and ad performance together in regular strategy phone calls.
- Clear reports evaluating your campaigns
- Regular strategy phone calls
- Additional email and chat support
“As an Amazon Marketing Agency, we always strive to deliver the best possible results for our customers. BidX enables us to efficiently control and optimize our advertising campaigns.“
Florian Vette - MOVESELL
We support the following advertising formats
Our algorithms optimize Sponsored Product Ads (SPA), Sponsored Brands (SB), Sponsored Display Ads (SD) and Kindle Display Ads for you.
Sponsored Product Ads
- 1-Click Structure
- Bid adjustments
- Keyword management
Sponsored Brands
- Bid management
- Synchronization with Sponsored Product Ads
- Creation in bulk
Sponsored Display Ads
- Bid management
- Synchronization with Sponsored Product Ads
- Creation in bulk
Kindle Display Ads
- 1-Click Structure
- Bid adjustments
- Keyword management
AVAILABILITY
For all Amazon marketplaces
Our tool can be used to control ads on all Amazon marketplaces, with campaigns clearly structured and separated by marketplace.
Features overview
Information about our basic functionalities can be found in the video below. For more detailed descriptions of individual features, click on the corresponding icons below.
Automated Suggestions
Identifying the most relevant keywords for triggering your ads is the basis of any successful campaign. Our tool allows the selection and retrieval of all of the automatically generated keywords suggested by Amazon which are deemed most appropriate for your products.
1-Click Campaign Creation
Creating campaigns for your ads is quick and easy. Basic settings such as campaign structure, match types to be used, budgets, bids and syntax can be made using our "1-Click Setup". These settings can then be saved and loaded as presets assignable to several products, both during the creation of campaigns and any subsequent edits. As such, expect a major advantage over the Amazon Seller Central and Advertising Console, where each campaign must be individually recreated and modified.
Keyword Management
The core of our software is automation. With automated smart keyword management, both profitable and unprofitable keywords can be identified and responded to with ease. Well-performing search terms from automatically-generated campaigns can be transferred to manual ad groups where they can be individually controlled, whilst unprofitable search terms are automatically stored as ‘negative keywords’.
Bid Adjustments
The aim of giving you individual control over keywords is to reduce or increase your bids. Keywords that trigger the playout of your ad, and thus many orders, should receive higher bids. Keywords that trigger many clicks but no orders, lower bids. Our automated system guarantees the automatic adjustment of bids, based on a performance analysis of search terms and keywords, as well as your specified target ACoS for the campaign.
Individual Rules
In addition to automated bid adjustments, you can also trigger bid optimizations by creating your own rule sets. Simply create individual rules that are executed automatically. These follow the IF THEN approach and can be expanded at will.
Sponsored Brands Bid Adjustments
Automated bid adjustments are carried out not only for Sponsored Products but also for Sponsored Brands.
Currency Converter
Our currency converter automatically converts USD to EUR, so you only ever see one currency in the dashboard, even when selling on several marketplaces.
Rule Logs
All bid and structural adjustments (such as transferred keywords) are listed in the rule logs. Unlike Amazon’s default offering, BidX allows you to track all changes, even those older than 60 days.
Undo Rule
With the “undo” function, it is possible to reverse any changes made by the team, including changes to both bid and structural adjustments.
Data Exporter
Rule Logs
Export the change history in the rule logs so that all adjustments are also available offline.
Rules
Get your set rules summarized as a CSV file.
Performance Data
Through exporting performance data, get all the key figures on your campaigns in a single CSV file.
Advertising Reports
An especially popular function amongst our advertising agency clients, our customer-specific advertising reports are presented with your logo, font and corporate colours. Present the most important figures from your campaigns to clients instantly as a formatted PDF, including key data such as the keywords generating the most orders and boosting your ACoS.
Multi-User Accounts
With only one BidX account, you can easily connect and manage multiple Amazon accounts. Switching to another account is quick and easy.
MWS Interface
The MWS interface is an interface for Seller, through which you can also access not yet advertised products in your BidX account. Product management also comes to life with product images and full Amazon titles.
Filter
Product Management
Have your advertised products displayed by filtered criteria, including by marketplace or a set target ACoS.
Discover
Filter your campaigns according to the data you need, such as sales and clicks, in the “Discover” section.
Rules
You also have the option to use a filter for your applied rules.
Tags
With the new feature “Tag” it is possible to mark products with so-called “tags” and thus bundle them according to a criterion of your choice, such as different models, product types, margin. With a few clicks you can create a complete campaign structure for product variations with the same tag.
Focus
With our “Focus” feature, several campaigns of the same match type can be created for one product and keywords can be grouped to pursue individual strategies. This way, focuses can be created for your own brand keywords or particularly well performing keywords. This allows you to see the performance of these keyword groups at a glance and control them easier.
Total ACoS (TACoS)
With the feature Total ACoS (TACoS) we have released a new KPI to measure the overall success of your advertising. TACoS generally describes the ratio of advertising costs to total sales, which are made up of advertising sales and organic sales. So the TACoS is a much better way to evaluate the success of your advertising activities than the ACoS, because in most cases advertising also has a positive effect on organic sales. The key performance indicator TACoS is accessible to every BidX customer who acts as a seller.
Campaigns and ad groups can be optimized with an automation to achieve the Total ACoS target value. With Total ACoS automation, organic sales are then included in the optimization. Furthermore Total ACoS can be added in rules as a requirement. This way, at the target level (keywords, ASINs...), for example, the bid can be lowered if the corresponding target exceeds a selected Total ACoS.
Start with these three steps for BidX
E-Books & sample report
Here you can find our e-books and a sample Advertising Report to download for free.
Guide
PPC guide 2023
Learn everything you need to know about Amazon PPC - from the basics to creating and optimizing an advertising campaign.
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