Portfolio Inputs
Number of Brands/ASINs
25
Monthly Ad Spend
$50,000
Total Monthly Revenue (Amazon)
$300,000
PPC-Attributed Sales %
65%
Average Order Value
$45
DSP Spend % of Total
15%
Core Efficiency Metrics
TACOS
15.0%
Blended ROAS
6.67x
Organic Sales
$105k
Monthly non-PPC revenue
Annual Efficiency Opportunity
$180k
Potential savings at 12% TACOS
Portfolio Health Indicators
Revenue per ASIN
$12k
Monthly average
Ad Spend per ASIN
$2k
Monthly average
Customer Acquisition Cost
$7.50
Per first purchase
CAC to AOV Ratio
0.17x
Lower is better
DSP & Advanced Strategy
DSP Monthly Spend
$7.5k
Current allocation
Recommended DSP Allocation
$12.5k
Optimal at your scale
Portfolio Complexity
Low
Annual Ad Spend
$600k
12-month projection