S2 E12: Startup to Exit: How Proper Bookkeeping Can Make or Break Your Amazon Biz with Matt Remuzzi

In this episode, Joie Roberts interviews Matt Remuzzi from CapForge, discussing the critical importance of bookkeeping and financial strategies for e-commerce sellers, particularly those on Amazon. They explore common mistakes made by sellers, the significance of understanding costs and profit margins, and when to hire a bookkeeper. Matt emphasizes the necessity of accurate financial records for business growth and the distinction between profit and cash flow. The conversation also touches on the challenges of scaling a business and the evolution of CapForge as a valuable resource for sellers.

• Many Amazon sellers neglect bookkeeping, relying on Excel sheets.
• A small percentage mistake can lead to significant financial loss.
• Understanding your numbers is crucial for business success.
• Hiring a bookkeeper is advisable once sales reach $10,000 a month.
• Accurate financial records are essential for selling a business.
• Profit and cash flow are two distinct but important metrics.
• Slow and steady growth is preferable to rapid expansion.
• E-commerce businesses often face cash flow challenges.
• Investing in bookkeeping can prevent costly mistakes.
• Working with knowledgeable partners can enhance profitability.

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