AdVenture

Welcome to AdVenture, an e-commerce podcast that isn't just about numbers and profits; it's about the visionaries who have carved their path, navigated challenges, and left an indelible mark on the e-commerce landscape.

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In this episode, Joie Roberts interviews Matt Remuzzi from CapForge, discussing the critical importance of bookkeeping and financial strategies for e-commerce sellers, particularly those on Amazon. They explore common mistakes made by sellers, the significance of understanding costs and profit margins, and when to hire a bookkeeper. Matt emphasizes the necessity of accurate financial records for business growth and the distinction between profit and cash flow. The conversation also touches on the challenges of scaling a business and the evolution of CapForge as a valuable resource for sellers.

  • Many Amazon sellers neglect bookkeeping, relying on Excel sheets.
  • A small percentage mistake can lead to significant financial loss.
  • Understanding your numbers is crucial for business success.
  • Hiring a bookkeeper is advisable once sales reach $10,000 a month.
  • Accurate financial records are essential for selling a business.
  • Profit and cash flow are two distinct but important metrics.
  • Slow and steady growth is preferable to rapid expansion.
  • E-commerce businesses often face cash flow challenges.
  • Investing in bookkeeping can prevent costly mistakes.
  • Working with knowledgeable partners can enhance profitability.


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