The Amazon Year 2021: The ultimate Review
Tue, Dec 28, '21
Amazon Advertising is developing rapidly and there are constantly new ways to advertise on the platform. In 2021, there were many exciting innovations for advertisers on Amazon, which we will...
Amazon's Dynamic Bidding Strategies
Thu, Dec 23, '21
There are three bidding strategies for Sponsored Product Ads (SPA) on Amazon. In addition to fixed bids, there are the dynamic bid strategies "Dynamic bids - down only" and "Dynamic bids - up and...
Sponsored Display Ads Updates
Tue, Dec 14, '21
Sponsored Display Ads are among the most effective ads on Amazon when it comes to increasing sales with new customers. Sponsored Display Ads are available for merchants, for agencies whose clients...
Review - Black Friday and Cyber Monday 2021
Mon, Dec 6, '21
Black Friday and Cyber Monday are two of the biggest shopping events on Amazon, representing a great opportunity for advertisers. But how successful were the events this year?
Decrease your ACoS by 16% with Dayparting!
Tue, Nov 23, '21
1. Background of the Case Study As more and more people are selling products online, the competition is getting fiercer and fiercer. Especially as an Amazon seller you need to make sure that your...
How to use external traffic strategically!
Tue, Nov 16, '21
External traffic is triggered by external advertising that directs potential customers from various online sources to your Amazon product page. There are many ways to lead customers to an Amazon...
Seller Barcamp
Sat, Nov 13, '21
The Seller Barcamp differs from classic conferences by the fact that no speakers are booked. There are only participants who develop the program together, which leads to a program that is completely...
AMZELL Late Night Event
Fri, Nov 12, '21
The AMAZON LATE NIGHT is a fixed appointment at the end of the quarter for sellers, vendors and professionals. The focus is on new impulses, inspiration and the exchange of ideas on the topic of...
Case Study: Does Amazon DSP pay off?
Thu, Nov 4, '21
What is Amazon DSP? DSP stands for "demand-side platform. This is a platform that allows companies to book placements for advertisements on websites. The ads can be displayed both on Amazon websites...