Blog

Amazon Advertising Performance 2024: What Actually Worked

Thu, Jan 16, '25

2024 was quite a year for Amazon advertising. Our data shows sellers got smarter with their ad spend and made more money doing it. We analyzed thousands of campaigns across our BidX platform to...

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Unlocking Growth: How a Prep Service Can Supercharge Your Amazon FBA Business

Wed, Dec 18, '24

In eCommerce, staying ahead of the curve is paramount for success and scaling. For Amazon FBA sellers, the key to unlocking explosive growth lies in optimizing fulfillment processes and streamlining...

Blog

Boost Margins with Amazon’s Newly Released B2B Bid Adjustment Feature

Wed, Dec 4, '24

Following the recent Amazon Accelerate Conference (Amazon’s annual flagship seller conference) in Seattle, Amazon has launched an exciting new feature for B2B sellers: Business Bid Adjustment. This...

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Unlocking the Future of Advertising: A Deep Dive into Amazon Marketing Cloud for Sponsored Products

Fri, Nov 15, '24

At the Amazon Ads unBoxed 2024 conference in Austin, TX, an exciting advancement was unveiled: Audience Bid Boosting for Sponsored Products and Sponsored Brands. This innovative feature allows...

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Top Amazon Seller Metrics You Should Monitor In 2024

Tue, Nov 12, '24

The Amazon Seller Report of 2024 drops some eye-opening stats: A solid 35% of small to medium-sized Amazon sellers start making profits within six months. On the flip side, a whopping 77% of bigger...

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Leveraging Streaming TV for Amazon PPC Campaigns

Fri, Aug 30, '24

Amazon’s streaming TV strategies leverage its vast ecosystem and data to deliver targeted, high-impact advertising across streaming platforms. Amazon integrates ads within its streaming services like...

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Secure Data Management for Maximizing Conversions on Amazon

Mon, Aug 12, '24

Data seclusion and certainty are paramount these days. Secure data management is preeminent in modern marketing for consumers and markets, as they are highly concerned with data collection,...

Blog

Amazon Kindle Direct Publishing (KDP)

Wed, Jun 26, '24

If you've always dreamed of publishing your own books, Amazon KDP can help you get your stories out into the world. We explain what Amazon KDP is, what benefits it offers and how you can make the...

• KDP

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10 Ways to Scale Your E-commerce Business for Optimal Growth

Fri, Jun 21, '24

We all know that expanding your online store can be a fun adventure, and there are many ways to scale your e-commerce business effectively. One of the ways to increase your success involves diving...

Blog

Defining Digital Advertising: Navigating the Landscape of Online Marketing

Thu, Jun 13, '24

While this age is known as the information age, you can also refer to it as the digital age. With the advent of online channels like websites, social media platforms, and streaming content, you can...