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Case study on the dynamic bidding strategies of Amazon 2024

Wed, Apr 17, '24

Since 2019, Amazon offers three different bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies to choose from, which allow bids to...

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A Simple Guide to Amazon's Demand-Side Platform (ADSP)

Thu, Apr 4, '24

If you sell a product or service online, reaching the right audience with your ads is crucial. A demand-side platform (DSP) can help with this, but not everyone knows what it is or how to use it. If...

• DSP

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Amazon Fulfillment Center: What Is It and How Does It Work?

Tue, Mar 26, '24

Amazon sellers looking to scale their businesses know the importance of Amazon fulfillment centers. These facilities simplify the process of storing and shipping products to customers, enabling...

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Amazon Prime Video Streaming Ads: Strategic insights for brands

Fri, Mar 8, '24

Could your next big marketing opportunity lie between the scenes of your favorite series on Prime Video? With TV series, blockbuster movies, Amazon Originals and live sports, Prime Video offers a...

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Full-Funnel-Marketing with Amazon DSP

Wed, Feb 7, '24

What is Full-Funnel-Marketing? A marketing funnel describes the journey that a potential customer takes from the initial awareness stage, through consideration and purchase decision, to customer...

• DSP

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Video Content Optimization: A New Era in Digital Marketing Strategies

Thu, Feb 1, '24

In the dynamic world of digital marketing, e-commerce brands frequently focus on optimizing website components like text and SEO for better Conversion Rate Optimization (CRO). Yet, one often...

Releases Blog

Effective warehouse and campaign management with VentoryOne & BidX

Mon, Jan 22, '24

In this blog article, we would like to introduce you to the exciting partnership between BidX and VentoryOne. This groundbreaking cooperation promises not only optimized warehouse management, but...

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Maximizing Your Success: A Seller’s Guide to Amazon Product Monitoring

Mon, Dec 11, '23

There are countless ways to lose sales on Amazon. Did you know that your listing can get hijacked and modified by unethical competitors? Or that Amazon can mistakenly flag your product as 'adult'...

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The Growth Of Influencer Marketing and Its Role In Lead Generation

Tue, Nov 21, '23

It is no surprise that influencer marketing has been an effective marketing strategy for the growth of several businesses, startups, and organizations. With the daily rise in the use of social media...

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How to Take Advantage of Amazon Audio and Video Ads

Wed, Nov 15, '23

Audio and video aren't just for blockbuster films or chart-topping hits; they've become the new stars of Amazon's advertising galaxy. Picture this: a seamless blend of sight and sound, harmonizing...