The Ultimate Guide to Amazon PPC (2026 Edition)

Tue, Jan 2, '24

In 2026, PPC performance no longer comes from bid adjustments alone. Winning brands combine campaign structure, retail readiness, creative execution, budget governance, and automation into one...

• Amazon PPC

Blog

How to Launch a Product on Amazon: 7-Step Guide

Fri, Oct 8, '21

A successful product launch on Amazon is not easy. At the beginning, you have no sales and also no reviews on your product, which leads to a poor ranking. But without a good ranking, you won't get...

• Amazon PPC

Blog

8 Common Amazon Advertising Mistakes & How to Fix Them

Mon, Jun 7, '21

If you’re not running adverts for your Amazon products, you’re in the minority. Jungle Scouts’ latest Amazon Seller survey shows 81% of all sellers use paid advertising. With Amazon’s PPC Sponsored...

• Amazon PPC

Guide to Amazon Backend Keywords & Search Terms

Fri, Apr 23, '21

Amazon is competitive. Like starting-next-to-Usain-Bolt competitive. And with over 350 million items on sale, Amazon is also a search engine. This means you have to optimize your product title and...

• Amazon PPC
• Amazon Keywords

Blog

Case Study: Our Results with Sponsored Brand Video

Mon, Nov 16, '20

In this article we present the Amazon Sponsored Brands Video Ads, which are available on the European Amazon marketplaces since September 2020. In addition, we share the experiences of our customers...

• Amazon PPC
• Sponsored Brand Video

Blog

Amazon Sponsored Display Ads: The Ultimate Guide

Mon, Oct 12, '20

Amazon Sponsored Display Ads have been available for vendors and US sellers since the end of October 2019. The Product Display Ads have been completely replaced by this new advertising format. At the...

• Amazon PPC
• Sponsored Display

Blog

Amazon Product Targeting: Master PAT Campaigns

Tue, Sep 1, '20

In addition to keywords, since the beginning of 2019 it is also possible to display Sponsored Product Ads based on ASINs - this is known as Product Targeting or Product Attribute Targeting (PAT).

• Amazon PPC

Blog

What is a Good ACoS on Amazon? (2026 Guide)

Sun, Mar 1, '20

Often, the question arises: "What is a good ACOS?" This article will not only explain what an ACOS is but also why it's essential to have a good ACOS. However, before diving into the details, let's...

• Amazon PPC

Blog

How to Find High-Relevance Keywords for Amazon

Wed, Feb 19, '20

Extensive Amazon keyword research is the basic requirement for good indexing and high sales figures - both for organic and advertising sales. If the customer's search term and your deposited keyword...

• Amazon PPC
• Amazon Keywords

Amazon Advertising 2019 - A review

Fri, Dec 20, '19

The year 2019 says goodbye. Just like last year, 2019 saw some updates and releases in Amazon's advertising universe. We have reviewed the year 2019 from an advertiser's point of view and present to...

• Amazon PPC