Blog

Case Study: Amazon Dynamic Bidding Strategies Optimization

Mon, Aug 12, '19

Since the beginning of 2019, Amazon Advertising has three campaign bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies which can be...

• Amazon PPC

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The Ultimate Amazon PPC Guide for Beginners

Wed, Jun 5, '19

Amazon PPC (Pay-Per-Click) campaigns are part of Amazon Services and offer the opportunity to increase sales in the form of advertisements. Creating Amazon PPC campaigns is easy and the retailer can...

• Amazon PPC

Blog

Amazon Seller Central vs. Vendor Central: Key Differences

Fri, Mar 29, '19

Online merchants today have countless opportunities to offer their products and sell them to the right target group. But not every platform is suitable for all types of products! Often you take the...

• Amazon PPC

Blog

Amazon Vendor Central Guide: Pros, Cons & Strategy

Fri, Mar 8, '19

Hardly any online retailer nowadays can avoid Amazon when it comes to selling its goods. The giant is not only number 1 in e-commerce with its own products and unbeatable customer satisfaction - with...

• Amazon PPC
• Vendors

Blog

Optimizing for Economic Clicks on Amazon

Fri, Feb 1, '19

In this post we want to share our strategy on Economic Clicks and the amount of clicks you should wait to adjust your bids. Please make sure you have optimised your listing and did a wide keyword...

• Amazon PPC

Blog

Amazon Marketing Strategy: A Comprehensive Guide

Sat, Jan 5, '19

It's no secret that Amazon's user-friendliness and service orientation have made the online retail giant the world's most popular marketplace for online commerce. Millions of users around the world...

• Amazon PPC
• Sponsored Product Ads

Blog

Amazon PPC Controlling: Guide to Maximizing ROI

Tue, Jul 17, '18

In this article we break down the profitability of advertising campaigns by looking at the topic from a controlling perspective. Before you start advertising campaigns, you should have optimized your...

• Amazon PPC

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Building the Optimal Keyword Set for Amazon Ads

Sat, Jun 30, '18

Be honest - how often do you expand your PPC-keywords? And how often do you check their indexing? The disciplines of keyword research and keyword relevance are often rudimentarily depicted and...

• Amazon PPC
• Amazon Keywords

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How to Structure Amazon PPC Campaigns for ROI

Thu, May 31, '18

In this post we want to share our strategy on how to set up corresponding Amazon PPC campaigns and how to manage the keywords and negative keywords afterwards. You should make sure to have optimized...

• Amazon PPC

Blog

The Case for Continuous Amazon Bid Adjustments

Sun, Apr 1, '18

Bid adjustment is one of the last but reoccurring steps within your Sponsored Product management. Make sure you have optimised your listing and did a wide keyword research before you start. There are...

• Amazon PPC