Blog

Clean Room: The Amazon Marketing Cloud (AMC)

Thu, Aug 24, '23

In today's data-driven business world, data privacy and secure data analysis play a central role. This is where the concept of "clean room" comes into play—an innovative method that enables companies...

• AMC

Blog

AMC Custom Audience Creation and Activation Feature

Thu, Jun 22, '23

The Amazon Marketing Cloud (AMC) has announced an outstanding feature: the ability to create and activate custom audiences. As an advertiser, this opens up the opportunity to fine-tune your Amazon...

• AMC

Releases

The new AMC Dashboard

Tue, Apr 18, '23

We are continuously working on improving our tool for you and developing new helpful features. For this reason, we are especially excited to announce our newest addition to the BidX tool: The AMC...

• AMC

Blog

What is the Amazon Marketing Cloud and why should you use it?

Tue, Aug 31, '21

Amazon Marketing Cloud (AMC) is a reporting and analytics solution based on the Amazon Web Services (AWS) cloud platform.

• AMC