Blog

Kick vs. Twitch: Differences and why is Twitch so attractive for companies?

Mon, Jul 10, '23

In the age of digital entertainment, there is one platform that has a very special place in the gaming community: Twitch. Twitch has established itself as a leading provider of live-streaming...

Blog

Lower Your TACoS and Increase Your Profit with Ampd

Tue, Jun 27, '23

TACoS, short for Total Advertising Cost of Sales, is a metric that measures how much you spend on advertising compared to your total sales on Amazon, which includes your revenue for both ads and...

Blog

Driving Marketing Success with User-Generated Content

Fri, Jun 23, '23

In today's rapidly evolving digital landscape, there's a powerful phenomenon that's reshaping marketing and content creation: user-generated content (UGC). Unlike content produced by brands or...

Blog

AMC Custom Audience Creation and Activation Feature

Thu, Jun 22, '23

The Amazon Marketing Cloud (AMC) has announced an outstanding feature: the ability to create and activate custom audiences. As an advertiser, this opens up the opportunity to fine-tune your Amazon...

• AMC

Blog

Amazon’s Alexa: The Future of Voice Enabled Advertising

Tue, May 30, '23

Voice assistants have been changing the way we interact with technology, and Amazon’s Alexa is one of the most popular ones. Launched in 2014, Alexa has gained widespread popularity and is now...

Blog

How to Leverage Amazon's Influencer Program for your Success

Tue, May 23, '23

Influencer marketing has become one of the most effective ways to promote products and services in the digital age. Social media platforms like Instagram, Facebook, and Tiktok have created a new...

• Amazon Advertising

Blog

Everything you need to know about Programmatic Advertising

Mon, May 15, '23

Programmatic advertising grows in relevance every day, due to digital advertising taking up increasingly more budget of advertisers. If you're new to this kind of advertising, then buckle up, because...

• DSP

Blog

Prime Day 2023: How you can best prepare!

Fri, Apr 21, '23

With more than 300 million items sold worldwide, Amazon described last year's Prime Day as the biggest Prime Day ever. Prime Day is the most exciting sales event on Amazon, and it's a great...

• Prime Day

Blog

How To Run a Competitor Analysis on Amazon

Thu, Apr 6, '23

Amazon competitor analysis is an essential practice for sellers who want to experience long-term success on the platform. With 2,000 new sellers joining Amazon every day, you don't want the...

Blog

Save Time and Boost Sales: The Benefits of BidX.io for Amazon Sellers

Thu, Mar 16, '23

Amazon continues to dominate the e-commerce space, the competition among Amazon sellers is becoming increasingly fierce. One of the key challenges that Amazon sellers face is managing their...