Blog

Amazon's Dynamic Bidding Strategies

Thu, Dec 23, '21

There are three bidding strategies for Sponsored Product Ads (SPA) on Amazon. In addition to fixed bids, there are the dynamic bid strategies "Dynamic bids - down only" and "Dynamic bids - up and...

Blog

Review - Black Friday and Cyber Monday 2021

Mon, Dec 6, '21

Black Friday and Cyber Monday are two of the biggest shopping events on Amazon, representing a great opportunity for advertisers. But how successful were the events this year?

• Cyber Monday
• Black Friday

Releases Blog

Decrease your ACoS by 16% with Dayparting!

Tue, Nov 23, '21

1. Background of the Case Study As more and more people are selling products online, the competition is getting fiercer and fiercer. Especially as an Amazon seller you need to make sure that your...

Blog

How to use external traffic strategically!

Tue, Nov 16, '21

External traffic is triggered by external advertising that directs potential customers from various online sources to your Amazon product page. There are many ways to lead customers to an Amazon...

Blog

Cyber Monday 2021 - Get the most out of it!

Thu, Oct 28, '21

Cyber Monday is one of the biggest sales events on Amazon. Last year's Cyber Monday is considered the largest online shopping day in U.S. history, with sales of $10.8 billion.

• Cyber Monday

Blog

Black Friday 2021 - How you can profit as a seller!

Mon, Oct 25, '21

Black Friday and Cyber Monday are among the biggest, now also global shopping events on Amazon. Sellers and vendors can achieve maximum success for their products on these days.

• Black Friday

Blog

Amazon Product Launch: How to successfully enter the market

Fri, Oct 8, '21

A successful product launch on Amazon is not easy. At the beginning, you have no sales and also no reviews on your product, which leads to a poor ranking. But without a good ranking, you won't get...

• Amazon PPC

Blog

Why Amazon product listing optimization is important for SEO

Mon, Sep 13, '21

The difference between a poor Amazon product listing and a well-optimized one can be $1000s in sales each month. Amazon essentially operates as an eCommerce search engine to help shoppers find...

Blog

What is the Amazon Marketing Cloud and why should you use it?

Tue, Aug 31, '21

Amazon Marketing Cloud (AMC) is a reporting and analytics solution based on the Amazon Web Services (AWS) cloud platform.

• AMC

Blog

Sponsored Product Ads

Thu, Aug 12, '21

You can find helpful tips and recommendations for the optimal creation of Sponsored Product Ads in our Sponsored Product Ads Guide.

• Sponsored Product Ads