Blog

Product Targeting: Target competitive product pages with your own products

Tue, Sep 1, '20

In addition to keywords, since the beginning of 2019 it is also possible to display Sponsored Product Ads based on ASINs - this is known as Product Targeting or Product Attribute Targeting (PAT).

• Amazon PPC

Blog

First Steps with BidX

Mon, Aug 31, '20

1. Introduction and overview With BidX, Amazon retailers save money and generate more profitable sales by fully automating Amazon Advertising. BidX follows the approach of providing everything you...

Blog

How you can use Amazon KDP Advertising effectively

Tue, Aug 4, '20

Since late 2019, self-publishing authors have been able to officially promote their KDP books on Amazon through the KDP Dashboard. Amazon KDP advertising is a little different from advertising for...

• KDP

Blog

Does Amazon DSP make sense for my company?

Mon, May 4, '20

In this article, we give you an insight into the use of DSP and why it can be worthwhile for you and your company. What is Amazon DSP? Functionality of Amazon DSP Advertising forms and placements...

• DSP

Blog

What Is a Good ACOS?

Sun, Mar 1, '20

Often, the question arises: "What is a good ACOS?" This article will not only explain what an ACOS is but also why it's essential to have a good ACOS. However, before diving into the details, let's...

• Amazon PPC

Blog

How to find the most relevant Amazon keywords

Wed, Feb 19, '20

Extensive Amazon keyword research is the basic requirement for good indexing and high sales figures - both for organic and advertising sales. If the customer's search term and your deposited keyword...

• Amazon PPC
• Amazon Keywords

Blog

Review Black Friday and Cyber Monday 2019

Thu, Dec 5, '19

It's over again - Black Friday or Black Friday Week 2019 at Amazon. We don't want to bore you with reports about record sales figures on this day, which can be read in many online articles. Rather,...

• Cyber Monday
• Black Friday

Blog

Case study on Amazon dynamic bidding strategies and adjust bids by placement

Mon, Aug 12, '19

Since the beginning of 2019, Amazon Advertising has three campaign bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies which can be...

• Amazon PPC

Blog

Amazon SEO - Make your products visible

Tue, Jun 25, '19

Whether last minute on Christmas, Valentine's Day or the first of the month: If we voluntarily or necessarily make ourselves comfortable for online shopping, then for most of us Amazon has clearly...

Blog

How do Amazon PPC campaigns work?

Wed, Jun 5, '19

Amazon PPC (Pay-Per-Click) campaigns are part of Amazon Services and offer the opportunity to increase sales in the form of advertisements. Creating Amazon PPC campaigns is easy and the retailer can...

• Amazon PPC