Blog

What Is a Good ACOS?

Sun, Mar 1, '20

Often, the question arises: "What is a good ACOS?" This article will not only explain what an ACOS is but also why it's essential to have a good ACOS. However, before diving into the details, let's...

• Amazon PPC

Blog

How to find the most relevant Amazon keywords

Wed, Feb 19, '20

Extensive Amazon keyword research is the basic requirement for good indexing and high sales figures - both for organic and advertising sales. If the customer's search term and your deposited keyword...

• Amazon PPC
• Amazon Keywords

Blog

Review Black Friday and Cyber Monday 2019

Thu, Dec 5, '19

It's over again - Black Friday or Black Friday Week 2019 at Amazon. We don't want to bore you with reports about record sales figures on this day, which can be read in many online articles. Rather,...

• Cyber Monday
• Black Friday

Blog

Case study on Amazon dynamic bidding strategies and adjust bids by placement

Mon, Aug 12, '19

Since the beginning of 2019, Amazon Advertising has three campaign bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies which can be...

• Amazon PPC

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Amazon SEO - Make your products visible

Tue, Jun 25, '19

Whether last minute on Christmas, Valentine's Day or the first of the month: If we voluntarily or necessarily make ourselves comfortable for online shopping, then for most of us Amazon has clearly...

Blog

How do Amazon PPC campaigns work?

Wed, Jun 5, '19

Amazon PPC (Pay-Per-Click) campaigns are part of Amazon Services and offer the opportunity to increase sales in the form of advertisements. Creating Amazon PPC campaigns is easy and the retailer can...

• Amazon PPC

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Amazon reveals the most searched keywords: Brand Analytics is available!

Tue, May 21, '19

The infinite amounts of data created daily by searching and selling via Amazon were previously well guarded information that was only accessible to Amazon dealers in the form of click and sales...

• Brand Analytics
• Amazon Keywords

Blog

Amazon Seller Central - Start your successful E-Commerce

Fri, Mar 29, '19

Online merchants today have countless opportunities to offer their products and sell them to the right target group. But not every platform is suitable for all types of products! Often you take the...

• Amazon PPC

Blog

Amazon Vendor Central - Boost your production

Fri, Mar 8, '19

Hardly any online retailer nowadays can avoid Amazon when it comes to selling its goods. The giant is not only number 1 in e-commerce with its own products and unbeatable customer satisfaction - with...

• Amazon PPC
• Vendors

Blog

Amazon Marketplace - Sell your products worldwide

Mon, Feb 4, '19

Amazon Marketplace is the e-commerce platform on which you as a retailer and manufacturer can offer and sell your products to millions of people without investing an endless marketing budget. Amazon...