Blog

Leveraging Streaming TV for Amazon PPC Campaigns

Fri, Aug 30, '24

Amazon’s streaming TV strategies leverage its vast ecosystem and data to deliver targeted, high-impact advertising across streaming platforms. Amazon integrates ads within its streaming services like...

Events

Amazon Accelerate 2024: A Must-Attend Event in Seattle

Wed, Aug 28, '24

Amazon Accelerate 2024 is set to take place in the vibrant city of Seattle from September 17-19. As the premier event for Amazon sellers, this annual conference is designed to empower and inspire...

Blog

Secure Data Management for Maximizing Conversions on Amazon

Mon, Aug 12, '24

Data seclusion and certainty are paramount these days. Secure data management is preeminent in modern marketing for consumers and markets, as they are highly concerned with data collection,...

Blog

Amazon Kindle Direct Publishing (KDP)

Wed, Jun 26, '24

If you've always dreamed of publishing your own books, Amazon KDP can help you get your stories out into the world. We explain what Amazon KDP is, what benefits it offers and how you can make the...

• KDP

Blog

10 Ways to Scale Your E-commerce Business for Optimal Growth

Fri, Jun 21, '24

We all know that expanding your online store can be a fun adventure, and there are many ways to scale your e-commerce business effectively. One of the ways to increase your success involves diving...

Blog

Defining Digital Advertising: Navigating the Landscape of Online Marketing

Thu, Jun 13, '24

While this age is known as the information age, you can also refer to it as the digital age. With the advent of online channels like websites, social media platforms, and streaming content, you can...

Blog

Mistakes to Avoid When Sourcing Products for E-commerce: A Guide

Mon, Jun 10, '24

Sourcing products for an e-commerce business is a critical process that can significantly impact your success. Whether you're an experienced seller or just starting, certain mistakes can derail your...

Blog

Where Automation Stops: Amazon VA Comes In

Mon, Jun 3, '24

Every Amazon business runs 24/7. Even when sellers are already sleeping, parts of the business will continue to operate non-stop. So how do sellers with little manpower do it? Amazon automation. From...

Blog

Amazon Advertising Reports: How to Interpret And Use Them

Tue, May 28, '24

As an Amazon seller, running PPC (Pay-Per-Click) campaigns for your products is crucial. But launching the campaign is just the beginning. You've chosen keywords and set your ad budget, but how do...

Blog

Case study on the dynamic bidding strategies of Amazon 2024

Wed, Apr 17, '24

Since 2019, Amazon offers three different bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies to choose from, which allow bids to...