Blog

Unlocking the Future of Advertising: A Deep Dive into Amazon Marketing Cloud for Sponsored Products

Fri, Nov 15, '24

At the Amazon Ads unBoxed 2024 conference in Austin, TX, an exciting advancement was unveiled: Audience Bid Boosting for Sponsored Products and Sponsored Brands. This innovative feature allows...

Blog

Top Amazon Seller Metrics You Should Monitor In 2024

Tue, Nov 12, '24

The Amazon Seller Report of 2024 drops some eye-opening stats: A solid 35% of small to medium-sized Amazon sellers start making profits within six months. On the flip side, a whopping 77% of bigger...

Events

DMEXCO 2024 in Cologne

Fri, Sep 13, '24

DMEXCO 2024, Europe's leading digital marketing and tech event, will take place in Cologne, bringing together top innovators, marketers, and decision-makers from across the globe. This premier...

Blog

Leveraging Streaming TV for Amazon PPC Campaigns

Fri, Aug 30, '24

Amazon’s streaming TV strategies leverage its vast ecosystem and data to deliver targeted, high-impact advertising across streaming platforms. Amazon integrates ads within its streaming services like...

Events

Amazon Accelerate 2024: A Must-Attend Event in Seattle

Wed, Aug 28, '24

Amazon Accelerate 2024 is set to take place in the vibrant city of Seattle from September 17-19. As the premier event for Amazon sellers, this annual conference is designed to empower and inspire...

Blog

Secure Data Management for Maximizing Conversions on Amazon

Mon, Aug 12, '24

Data seclusion and certainty are paramount these days. Secure data management is preeminent in modern marketing for consumers and markets, as they are highly concerned with data collection,...

Blog

Amazon Kindle Direct Publishing (KDP)

Wed, Jun 26, '24

If you've always dreamed of publishing your own books, Amazon KDP can help you get your stories out into the world. We explain what Amazon KDP is, what benefits it offers and how you can make the...

• KDP

Blog

10 Ways to Scale Your E-commerce Business for Optimal Growth

Fri, Jun 21, '24

We all know that expanding your online store can be a fun adventure, and there are many ways to scale your e-commerce business effectively. One of the ways to increase your success involves diving...

Blog

Defining Digital Advertising: Navigating the Landscape of Online Marketing

Thu, Jun 13, '24

While this age is known as the information age, you can also refer to it as the digital age. With the advent of online channels like websites, social media platforms, and streaming content, you can...

Blog

Mistakes to Avoid When Sourcing Products for E-commerce: A Guide

Mon, Jun 10, '24

Sourcing products for an e-commerce business is a critical process that can significantly impact your success. Whether you're an experienced seller or just starting, certain mistakes can derail your...