Blog

Case study on the dynamic bidding strategies of Amazon 2024

Wed, Apr 17, '24

Since 2019, Amazon offers three different bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies to choose from, which allow bids to...

Blog

A Simple Guide to Amazon's Demand-Side Platform (ADSP)

Thu, Apr 4, '24

If you sell a product or service online, reaching the right audience with your ads is crucial. A demand-side platform (DSP) can help with this, but not everyone knows what it is or how to use it. If...

• DSP

Blog

Amazon Fulfillment Center: What Is It and How Does It Work?

Tue, Mar 26, '24

Amazon sellers looking to scale their businesses know the importance of Amazon fulfillment centers. These facilities simplify the process of storing and shipping products to customers, enabling...

Blog

Amazon Prime Video Streaming Ads: Strategic insights for brands

Fri, Mar 8, '24

Could your next big marketing opportunity lie between the scenes of your favorite series on Prime Video? With TV series, blockbuster movies, Amazon Originals and live sports, Prime Video offers a...

The Top 10 Tips to Optimize Your Amazon Ads in 2024

Tue, Feb 27, '24

No doubt, Amazon is the largest e-commerce platform and third-largest digital advertiser in the world. Amazon has exhibited remarkable growth, showcasing exceptional momentum and rapid expansion in...

• Amazon Advertising

Events

Prosper Show 2024

Thu, Feb 22, '24

The Prosper Show is a fair where the industry's experts gather to share their knowledge, discover new trends and build business relationships. You can expect in-depth insights, practical tips and the...

Events

DSP Summit 2024

Tue, Feb 20, '24

Learn how to maximize the power of programmatic advertising with Amazon DSP to effectively target your audiences both on and off Amazon at our upcoming DSP Summit. After the success of last year's...

Blog

Full-Funnel-Marketing with Amazon DSP

Wed, Feb 7, '24

What is Full-Funnel-Marketing? A marketing funnel describes the journey that a potential customer takes from the initial awareness stage, through consideration and purchase decision, to customer...

• DSP

Blog

Video Content Optimization: A New Era in Digital Marketing Strategies

Thu, Feb 1, '24

In the dynamic world of digital marketing, e-commerce brands frequently focus on optimizing website components like text and SEO for better Conversion Rate Optimization (CRO). Yet, one often...

E-commerce Berlin Expo

Tue, Jan 30, '24

After seven successful events, E-commerce Berlin Expo 2024 is now entering its eighth edition. Over a period of seven years, EBE has established itself as one of the leading e-commerce trade fairs in...