Events

Multichannel Day 2023: Key E-commerce Takeaways

Thu, Jul 20, '23

At MultichannelDay, you will get a detailed overview of Amazon, Google, social commerce and alternative marketplaces such as eBay. You will also gain insights into best practices and future trends in...

Blog

Prime Day 2023 Review: PPC Data & Analysis

Thu, Jul 13, '23

Prime Day is Amazon's biggest sales event of the year. It attracts millions of people to Amazon every year and offers advertisers a unique opportunity to present their products to a wide audience and...

• Prime Day

Blog

Kick vs. Twitch: Which Streaming Platform for Brands?

Mon, Jul 10, '23

In the age of digital entertainment, there is one platform that has a very special place in the gaming community: Twitch. Twitch has established itself as a leading provider of live-streaming...

Releases

Performance Scheduling: Hourly Bid Adjustments

Mon, Jul 3, '23

The latest feature in the BidX tool, Performance Scheduling, goes far beyond conventional scheduling. Instead of just relying on general time intervals, the feature uses Amazon Best Seller Rank (BSR)...

Blog

How to Lower Your TACOS on Amazon

Tue, Jun 27, '23

TACoS, short for Total Advertising Cost of Sales, is a metric that measures how much you spend on advertising compared to your total sales on Amazon, which includes your revenue for both ads and...

Blog

Leveraging UGC (User-Generated Content) on Amazon

Fri, Jun 23, '23

In today's rapidly evolving digital landscape, there's a powerful phenomenon that's reshaping marketing and content creation: user-generated content (UGC). Unlike content produced by brands or...

Blog

AMC Custom Audiences: Data-Driven DSP Targeting

Thu, Jun 22, '23

The Amazon Marketing Cloud (AMC) has announced an outstanding feature: the ability to create and activate custom audiences. As an advertiser, this opens up the opportunity to fine-tune your Amazon...

• AMC

Blog

Alexa Voice Advertising: The Future of Amazon Ads

Tue, May 30, '23

Voice assistants have been changing the way we interact with technology, and Amazon’s Alexa is one of the most popular ones. Launched in 2014, Alexa has gained widespread popularity and is now...

Blog

How to Leverage Amazon’s Influencer Program

Tue, May 23, '23

Influencer marketing has become one of the most effective ways to promote products and services in the digital age. Social media platforms like Instagram, Facebook, and TikTok have created a new kind...

• Amazon Advertising

Events

K5 Conference Berlin: E-commerce Insights & Recap

Fri, May 19, '23

At the K5 Conference in Berlin, the biggest experts in the e-commerce scene will meet on 14,000 m² for presentations, master classes and intensive networking. The legendary K5 CONNECT PARTY will also...