Blog

Leveraging UGC (User-Generated Content) on Amazon

Fri, Jun 23, '23

In today's rapidly evolving digital landscape, there's a powerful phenomenon that's reshaping marketing and content creation: user-generated content (UGC). Unlike content produced by brands or...

Blog

AMC Custom Audiences: Data-Driven DSP Targeting

Thu, Jun 22, '23

The Amazon Marketing Cloud (AMC) has announced an outstanding feature: the ability to create and activate custom audiences. As an advertiser, this opens up the opportunity to fine-tune your Amazon...

• AMC

Blog

Alexa Voice Advertising: The Future of Amazon Ads

Tue, May 30, '23

Voice assistants have been changing the way we interact with technology, and Amazon’s Alexa is one of the most popular ones. Launched in 2014, Alexa has gained widespread popularity and is now...

Blog

How to Leverage Amazon’s Influencer Program

Tue, May 23, '23

Influencer marketing has become one of the most effective ways to promote products and services in the digital age. Social media platforms like Instagram, Facebook, and TikTok have created a new kind...

• Amazon Advertising

Events

K5 Conference Berlin: E-commerce Insights & Recap

Fri, May 19, '23

At the K5 Conference in Berlin, the biggest experts in the e-commerce scene will meet on 14,000 m² for presentations, master classes and intensive networking. The legendary K5 CONNECT PARTY will also...

Blog

Programmatic Advertising Guide: Strategy & Benefits

Mon, May 15, '23

Programmatic advertising grows in relevance every day, due to digital advertising taking up increasingly more budget of advertisers. If you're new to this kind of advertising, then buckle up, because...

• DSP

Events

European Seller Conference 2023: Key Takeaways

Mon, May 8, '23

The European Seller Conference 2023 is a great opportunity for e-commerce sellers to expand their knowledge, gain valuable insights and network with other industry professionals. With a wide range of...

News

Amazon Q1 2023 Earnings: Ad Business Growth

Fri, Apr 28, '23

On April 27, 2023, Amazon released its earnings for the first quarter of 2023. In a nutshell: Amazon generated total revenue of $127.4 billion in Q1 Advertising revenue increased 23% Y/Y to $9.509...

Releases

AI-Powered Amazon Keyword Research: Tools & Tips

Wed, Apr 26, '23

Finding the right keywords for your products has always been a challenge. But can AI help you work faster and more efficiently? The simple answer: yes! In this article, you'll learn how to use new...

• Amazon Keywords

Blog

Prime Day 2023: Strategy & Early Insights

Fri, Apr 21, '23

With more than 300 million items sold worldwide, Amazon described last year's Prime Day as the biggest Prime Day ever. Prime Day is the most exciting sales event on Amazon, and it's a great...

• Prime Day