Blog

Amazon PPC Controlling: Guide to Maximizing ROI

Tue, Jul 17, '18

In this article we break down the profitability of advertising campaigns by looking at the topic from a controlling perspective. Before you start advertising campaigns, you should have optimized your...

• Amazon PPC

Blog

Building the Optimal Keyword Set for Amazon Ads

Sat, Jun 30, '18

Be honest - how often do you expand your PPC-keywords? And how often do you check their indexing? The disciplines of keyword research and keyword relevance are often rudimentarily depicted and...

• Amazon PPC
• Amazon Keywords

Blog

How to Structure Amazon PPC Campaigns for ROI

Thu, May 31, '18

In this post we want to share our strategy on how to set up corresponding Amazon PPC campaigns and how to manage the keywords and negative keywords afterwards. You should make sure to have optimized...

• Amazon PPC

Blog

The Case for Continuous Amazon Bid Adjustments

Sun, Apr 1, '18

Bid adjustment is one of the last but reoccurring steps within your Sponsored Product management. Make sure you have optimised your listing and did a wide keyword research before you start. There are...

• Amazon PPC

Blog

3 Strategies to Find the Optimal Amazon PPC Bid

Sun, Dec 10, '17

In this article we would like to present you the three most useful strategies for Sponsored Product Advertisements (“SPA”) on Amazon: Boost, Balance and Benefit. Please make sure you have optimised...

• Amazon PPC
• Sponsored Product Ads