Blog

Prime Day 2020 Review: Advertiser Insights

Wed, Oct 21, '20

This year's Prime Day was a little special compared to previous years - at least in the run-up to the event. As with so many other events, this was also due to COVID-19. For a long time, a secret was...

• Prime Day

Blog

Amazon Sponsored Display Ads: The Ultimate Guide

Mon, Oct 12, '20

Amazon Sponsored Display Ads have been available for vendors and US sellers since the end of October 2019. The Product Display Ads have been completely replaced by this new advertising format. At the...

• Amazon PPC
• Sponsored Display

Releases

Using Tags & Focus for Better Campaign Management

Fri, Oct 2, '20

The biggest wishes of our customers have now been released in the form of tags and focus!

• Amazon Keywords

Blog

Prime Day & Black Friday: The Ultimate Prep Guide

Mon, Sep 21, '20

The Prime Day is the most exciting sales event of the year for Amazon merchants next to Black Friday and Cyber Monday. Last year more than 175 million items were sold at this event. A growth of 75%...

• Prime Day
• Black Friday

Blog

Amazon Product Targeting: Master PAT Campaigns

Tue, Sep 1, '20

In addition to keywords, since the beginning of 2019 it is also possible to display Sponsored Product Ads based on ASINs - this is known as Product Targeting or Product Attribute Targeting (PAT).

• Amazon PPC

Blog

Getting Started with BidX: A Quick Start Guide & What to Expect

Mon, Aug 31, '20

1. Introduction and overview With BidX, Amazon retailers save money and generate more profitable sales by fully automating Amazon Advertising. BidX follows the approach of providing everything you...

Blog

Amazon KDP Advertising: How to Promote Your Books

Tue, Aug 4, '20

Since late 2019, self-publishing authors have been able to officially promote their KDP books on Amazon through the KDP Dashboard. Amazon KDP advertising is a little different from advertising for...

• KDP

News

Introducing: The all new "Product Management"

Wed, Jul 22, '20

Our goal is the holistic automation and optimization of ads on Amazon. From campaign creation to keyword research to campaign structuring and optimization, BidX is everything you need for Amazon...

News

COVID-19 & Amazon: Shifts in Purchasing Behavior

Wed, Jul 1, '20

March 2020: COVID-19 changes the shopping behavior of consumers. While local retailers are forced to close and many entrepreneurs are plagued by existential fears, customers are also insecure. Will...

Blog

Is Amazon DSP Right for Your Brand?

Mon, May 4, '20

In this article, we give you an insight into the use of DSP and why it can be worthwhile for you and your company. What is Amazon DSP? Functionality of Amazon DSP Advertising forms and placements...

• DSP