Blog

Amazon Full-Funnel Marketing: Strategy & Tactics

Thu, Oct 26, '23

Full Funnel Marketing is a holistic marketing strategy that integrates various facets of marketing. It covers the entire customer decision-making process, from the initial awareness of your brand to...

• Amazon Marketing

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AI Forecasting: Predict Amazon Best Sellers with Data Analysis

Tue, Oct 24, '23

In the fast-moving world of e-commerce, identifying trends early is crucial. But how can companies be proactive in a market that is constantly changing? The answer lies in technology. With the rise...

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Black Friday 2023: Amazon Strategy & Performance

Thu, Oct 19, '23

Black Friday, an annual shopping phenomenon that excites both customers and retailers, is just around the corner. As an Amazon seller, preparing for Black Friday 2023 is crucial to make the most of...

• Black Friday

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Prime Big Deal Days 2023: Results & Analysis

Fri, Oct 13, '23

The Prime Big Deal Days 2023 have proven to be a significant success, offering valuable insights for advertisers. This exclusive pre-holiday shopping event for Prime members took place on October...

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Q1 Amazon Strategy: Post-Holiday Success Tips

Tue, Oct 10, '23

Amazon has an average daily sales revenue of 1.4 billion dollars with 310 million customers worldwide. These figures show how significant Amazon truly is in the world of e-commerce. The holiday...

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Amazon DSP Retargeting: Strategies to Win Back Buyers

Wed, Oct 4, '23

What is Retargeting? Have you ever wondered how you can suddenly find an item you recently checked on Amazon all over your browser? Don’t we all think we are being monitored by an intelligent agency...

• DSP

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2024 E-commerce Trends & Consumer Behavior

Thu, Sep 28, '23

Digital Marketplace Survival The digital revolution has unlocked many opportunities, with ecommerce being a key business driver. As the number of online buyers continues to increase, making your way...

Amazon DSP Video Strategy: Engaging Brand Storytelling

Mon, Sep 25, '23

Video marketing has proven itself a powerful tool for companies and sellers looking to boost their sales. Needless to say it's one of the most popular forms of content marketing, with 91% of...

• DSP

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Prime Big Deal Days 2023: Strategy & Dates

Wed, Sep 20, '23

The world of e-commerce is eagerly awaiting this exciting shopping event: Prime Big Deal Days 2023! This two-day event, exclusively available to Prime members, offers sellers an invaluable...

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Guide to the German Packaging Law (VerpackG)

Mon, Sep 18, '23

The German Packaging Act (VerpackG), including its requirements for online retailers, has been wreaking havoc in e-commerce for several years now – or more precisely since 2019 – and continues to...