Want to maximize your Amazon sales in 2025? This complete Amazon selling calendar highlights every major sales event, from Prime Day to Black Friday, plus key holidays and seasonal trends. Stay ahead with inventory planning, ad strategy, and promotional opportunities to boost your revenue all year long.

January 
The holiday rush is over, but savvy sellers know this is just the beginning. Post-holiday deals drive clearance sales, while MLK Weekend and early Super Bowl shopping bring fresh opportunities. It’s also the perfect time to reset your inventory and get ahead of Q1 trends.

• Jan 1: New Year's Day (Post-holiday sales opportunities) 

• Jan 15-20: MLK Weekend Sales Event (US)

• Jan 26: Super Bowl preparations begin (sports merchandise, party supplies, electronics)

• Jan 20-31: Inventory management for Q1 selling period

  
  

February
Love is in the air—and so are big sales! Valentine’s Day brings a surge in demand for gifts, jewelry, and experiences, while Super Bowl Sunday fuels sales in food, electronics, and party supplies. In Germany, Carnival kicks off with costumes and festive décor, making this a month full of unique selling moments.

• Feb 2: Super Bowl Sunday (major electronics, food, and entertainment sales)

• Feb 14: Valentine's Day (gifts, jewelry, clothing, experiences)

• Feb 16-17: Carnival/Fasching

• Feb 17: Presidents' Day (long weekend sales event in US)

• Feb 20-28: Early Spring inventory preparation

March
As winter fades, spring sales start to bloom. International Women's Day and St. Patrick’s Day offer themed promotions, while Easter prep ramps up in the second half of the month. With Q1 coming to a close, it’s also a great time to analyze performance and adjust your strategy for the months ahead.

• Mar 8: International Women's Day (themed promotions)
• Mar 17: St. Patrick's Day
• Mar 20: First Day of Spring (seasonal merchandise push)
• Mar 15-30: Easter preparation selling period
• Mar 25-31*: Amazon Big Spring Sale
• Mar 31: End of Q1 (review performance and adjust Q2 strategy)

April
Easter Sunday sets the tone for seasonal shopping, followed by Tax Day—when refund-fueled spending spikes. Earth Day offers a prime opportunity for eco-friendly brands to shine, and with Amazon Accelerate on the horizon, sellers can gear up for major platform updates.

• Apr 6: Easter Sunday (gifts, home décor, clothing)

• Apr 15: Tax Day (financial products, services, and post-tax refund promotions)

• Apr 22: Earth Day (eco-friendly product promotions)

• Apr 23-25: Amazon Accelerate Conference 2025* (seller conference, dates estimated)

• Apr 30: Begin Q2 inventory assessment

May
The gifting season is in full swing with Mother’s Day, one of the biggest retail events of the year. Star Wars Day and Cinco de Mayo bring niche but powerful sales opportunities, while Memorial Day weekend marks the unofficial start of summer—and the perfect time to push warm-weather products.

• May 1: Labor Day/May Day (Public holiday in Germany)

• May 4: Star Wars Day ("May the 4th be with you" - themed merchandise)

• May 5: Cinco de Mayo

• May 11: Mother's Day (major gift-giving holiday)

• May 15-30: Memorial Day preparation

• May 20-31: Early Summer inventory push

• May 26: Memorial Day (major sales event, summer season kickoff in US)

June
Summer is here, and so is the countdown to Prime Day. Early-bird shoppers are already looking for Father’s Day gifts, outdoor gear, and seasonal must-haves. Plus, the DSP Summit by BidX offers deep dives into advertising strategies that can make or break your summer sales.

• Jun 1-15: Pride Month promotions

• Jun 15: Father's Day (gifts, electronics, tools in US)

• Jun 20: First Day of Summer (seasonal merchandise)

• Jun 15-30: Prime Day preparation (inventory stocking, listing optimization)

• Jun 26: DSP Summit by BidX (Major advertising event for Amazon sellers)

• Jun 30: End of Q2 (performance review)

July
It’s the month every Amazon seller prepares for: Prime Day. This shopping frenzy fuels massive traffic and revenue, but the momentum doesn’t stop there—Independence Day sales keep the energy high, and back-to-school shopping starts to pick up toward the end of the month.

• Jul 4: Independence Day (major sales event in US)

• Jul 8-11: Prime Days 2025

• Jul 18-31: Back-to-School early promotions

• Jul 20-31: Q3 inventory assessment

August
Back-to-school season is at its peak, with parents and students scrambling for supplies, electronics, and dorm essentials. Meanwhile, sellers should start thinking ahead—Labor Day promotions, fall inventory prep, and Amazon AdCon provide plenty of opportunities to stay competitive.

• Aug 1-31: Back-to-School selling season peak

• Aug 8-10: Amazon AdCon 2025* (Amazon advertising conference, dates estimated)

• Aug 15-31: Labor Day preparation

• Aug 20-31: Fall inventory preparation

September
The seasons are changing, and so are shopping habits. Labor Day brings one last summer sales push before fall officially begins, and early holiday inventory prep becomes essential. With Q3 wrapping up, it’s time to review performance and fine-tune strategies before the all-important Q4 rush.

• Sep 1: Labor Day (major sales event in US, summer clearance)

• Sep 15-30: Early holiday inventory preparation

• Sep 16-18: Amazon Accelerate (Seattle, WA, US)

• Sep 22: First Day of Fall (seasonal merchandise)

• Sep 30: End of Q3 (crucial performance review before Q4)

October
It’s go-time for holiday sellers! Amazon’s Fall Prime Big Deal Days offer an early holiday shopping surge, while Halloween promotions hit their peak. Black Friday is just around the corner, so sellers should be finalizing deals, optimizing listings, and ensuring inventory is in place.

• Oct 1-15: Early holiday selling preparation

• Oct 13-14: Indigenous Peoples' Day/Columbus Day sales

• Oct 15-22: Amazon Prime Big Deal Days* (Fall Prime Day, exact dates TBA)

• Oct 15-31: Halloween selling season peak

• Oct 21-28: Amazon Fall/Pre-Black Friday Deals*

• Oct 25-31: Early Black Friday preparation

• Oct 31: Halloween

November
Welcome to the biggest shopping month of the year. Black Friday and Cyber Monday dominate, but Veterans Day and Thanksgiving promotions also create strong sales opportunities. With the holiday shopping frenzy in full swing, inventory and ad budgets need to be managed carefully to maximize profits.

• Nov 1-10: Post-Halloween transition to holiday focus
• Nov 10-11: Amazon unBoxed (Nashville, US)
• Nov 11: Veterans Day promotions (US)
• Nov 15-30: Black Friday/Cyber Monday inventory preparation
• Nov 27: Thanksgiving (US)
• Nov 28: Black Friday (one of the biggest shopping days)
• Nov 29-30: Black Friday weekend sales

December
It’s the final (and most profitable) stretch of the year. The holiday shopping peak lasts until Christmas Eve, followed by the last-minute gift rush and Free Shipping Day. Once the presents are unwrapped, post-holiday sales and returns take center stage—offering one final push before ringing in the new year.

• Dec 1: Cyber Monday (major online shopping day)

• Dec 1-25: Holiday shopping season peak

• Dec 6: St. Nicholas Day (Gift-giving holiday in Germany)

• Dec 8-15: Second wave of holiday promotions

• Dec 15: Free Shipping Day*

• Dec 18-24: Last-minute gift rush

• Dec 24: Christmas Eve

• Dec 25-26: Christmas Day and Boxing Day 

• Dec 26-31: Post-holiday sales, returns period, and New Year promotions

• Dec 31: New Year's Eve 

This calendar ensures Amazon sellers stay ahead of the competition by aligning sales strategies with seasonal trends and major e-commerce events. 🚀

Key Amazon Events

• Amazon Accelerate Conference: April 23-25, 2025* (Annual seller conference)
• DSP Summit by BidX: June 26, 2025 (Major advertising event)
• Amazon AdCon: August 8-10, 2025* (Advertising conference)
• Prime Days: July 8-11, 2025
• Prime Big Deal Days: October 15-22, 2025* (Fall Prime Day)

Key Selling Periods

• January: Post-holiday sales
• February-March: Valentine's Day, early spring
• April-May: Easter, Mother's Day, early summer prep
• June-July: Father's Day, Prime Days, early back-to-school
• August-September: Back-to-school, fall preparations
• October-December: Halloween, Black Friday, holiday season (Q4 is the most critical selling period)

*Exact dates may vary and will be announced by Amazon closer to the events

Additional Notes and Strategies:

*Exact dates may vary and will be announced by Amazon closer to the events

Prime Day (July 8-11, 2025)

• Preparation Timeline: Begin preparation 4-6 weeks in advance (early June)
• Inventory Requirements: Amazon typically requires higher inventory levels (30-45 days of supply)
• Eligibility Factors:
  • Must have professional seller account in good standing
  • Inventory Performance Index (IPI) score above threshold (typically 400+)
  • Good customer metrics (order defect rate, cancellation rate, late shipment rate)
• Deal Submission Deadlines: Usually 3-4 weeks before the event
• Lightning Deal Opportunities: Increased allocation during this period
• Ad Strategy: Plan for 30-50% higher ad budgets during this period

Q4 Holiday Season (October-December)

• Early Preparation: Begin planning in August, submit for key promotions by September
• FBA Inventory Deadlines:
  • Standard seasonal items: Submit by early November
  • Black Friday/Cyber Monday items: Submit by late October
  • Christmas selling: Final inventory should arrive by December 1
• Black Friday/Cyber Monday:
  • Deal submissions typically open 6-8 weeks before the event
  • Higher competition for ad placements (expect 2-3x higher CPC)
  • Key categories: Electronics, toys, home goods, fashion
• December 15-22: The "last-minute rush" period where expedited shipping options see highest demand
• December 26-31: Post-holiday sales period (great for inventory clearance)

Back-to-School (July-September)

• Early Season: College dorm essentials begin selling in July
• Peak Season: K-12 supplies peak in mid-August
• Key Categories: School supplies, electronics, apparel, dorm furnishings
• Regional Timing: Sales timing varies by region based on school start dates
• Bundle Opportunities: Consider creating school supply bundles for higher margins

Inventory Management Periods

• January Inventory Reset: Post-holiday assessment and Q1 planning
• April Storage Fee Increase: Amazon typically increases long-term storage fees in April/May
• August Inventory Buildup: Begin stocking for Q4
• October FBA Cutoffs: Deadlines for Black Friday/holiday inventory

Category-Specific Opportunities

• Outdoor & Garden: Peaks March-June
• Summer Seasonal: May-August
• Holiday Decor: October-December (with category-specific timing)
• Toys & Games: 60% of annual sales occur October-December
• Gift Items: Peak during November-December, with smaller peaks for Valentine's, Mother's Day, Father's Day