Read more about your options and what else you need to know about Amazon DSP here.
We are your professional Amazon DSP Partner
With programmatic advertising from Amazon you can reach your target group both on and off Amazon. Use display and video ads to present your products to millions of customers who are eager to buy.
Buy programmatic display and video advertising
Benefit from Amazon's data on customer purchasing behavior
Address customers at any stage of the sales funnel
Reach exclusive target groups both on and off Amazon
Use retargeting specifically for cross- and upselling
Create brand awareness among customers who are willing to buy
More information about DSP
If you are not yet convinced if the Amazon DSP will pay off for your business, you should read our Case Study.
You can also use the Amazon DSP if you are not an Amazon Seller. Learn more.
Learn how FALKE achieves 8-figure impressions with the support of BidX and the Amazon DSP here.
Are you interested in advertising on the Amazon demand-side platform (DSP)?
Please contact us!
Your advantages of BidX as an approved Amazon DSP Partner
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DSP competence and low management fee
We have extensive knowledge of DSP advertising and manage seven-digit advertising spend for our clients. In addition, we charge the lowest management fee compared to other DSP partners.
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Continuous optimization
We always keep your goal and the success of DSP advertising in mind and, if necessary, make regular adjustments in the alignment of the campaigns.
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Strategic consulting
In a setup meeting, we discuss your goals with DSP and recommend an individual campaign orientation.
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Complete setup of the campaigns
After the basic conditions have been clarified, we will set up the DSP campaigns completely for you.
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Full control through Performance Dashboard
During the entire duration of your campaigns, we provide you with a clearly visualized performance dashboard. This allows you to view all relevant key figures at any time.
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Regular reporting
In regular telephone calls we discuss the success of the campaigns and any necessary adjustments with regard to target group orientation.
Frequently Asked Questions
Who can use Amazon DSP?
The Amazon demand-side platform is suitable for all companies, since advertisements can link to websites off Amazon. No matter whether you sell on Amazon, run your own store off Amazon or offer services and no physical products. The platform is available in the following countries: Canada, Mexico, USA, Brazil, Germany, Spain, France, Italy, Netherlands, United Kingdom, Kingdom of Saudi Arabia, United Arab Emirates, Australia, India and Japan.
How long does it take for DSP campaigns to be set up and online?
According to our experience, the created advertisements are displayed online within 7-14 days after signing the contract. During this time, in addition to the complete setup of the campaigns, Amazon's approval processes are run through.
What successes can we expect?
The successes that can be achieved with Amazon DSP advertisements vary greatly depending on the product being advertised and the objectives. Therefore, we will discuss your ideas and realistic goals to be achieved together before the start. After the setup, we optimize the campaigns continuously. We provide you with a clearly arranged dashboard where you can see the success of the campaigns at any time.
How much does it cost to use Amazon DSP?
Advertising costs are invoiced according to the CPM model, which means that advertising costs are calculated per 1000 impressions. For access to the DSP and management of your campaigns we charge a management fee of 15% of your monthly advertising spend. This makes us currently the cheapest DSP partner.
Is there a minimum budget and a minimum term?
To ensure good results, we recommend a minimum budget of 5,000 EUR per month for the duration of 3 months at the start of a DSP campaign. On the one hand, the Amazon DSP algorithm needs a reasonable amount of data to optimize the placement of the ads. On the other hand, Amazon DSP advertising requires more attribution time, so that sales can only be correctly attributed after a few days. Furthermore, we can only evaluate the effects of the created campaigns with meaningful data after a few weeks. Thus, it is often only after three to four weeks that we can see whether the chosen strategy is successful and can make correspondingly larger adjustments or further fine tuning.
Do we have to design our display ads ourselves?
There are different types of display ads within the Amazon DSP. Some are created from creatives that the advertiser has to deliver, others are created automatically based on the product detail page. If you want to advertise with ads in your own design, we can use your existing creatives or create custom designs for you as an additional service.
