Reach your target ACOS with an optimized campaign structure
Restructuring and new campaign creation
A basic prerequisite
The right campaign structure
With the right campaign structure, you lay the foundation for successful advertisements on Amazon. However, many advertisers do not know how to put this structure into practice. We have seen many campaigns from customers that contain wasted potential.
For example, ad groups are often not optimally created due to lack of proper knowledge and keywords are incorrectly assigned. As a result, the desired advertising successes often fail to materialize without the sellers knowing why.
Your advantages of a new structure
Increased performance
New bids lead directly to the desired target ACOS
Unique displayed ads
Unique displayed ads by using various match types and negative keywords
Precise control
Precise control and optimal foundation for performance marketing
Your campaign optimization
So that you don't throw money out of the window, we have developed two offer packages for your campaign optimization. We have tested our "restructuring" and "new creation" of campaigns in numerous pilot projects - all campaigns became up to 25% more profitable in a very short time.
Restructuring
– for already advertised products –
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Get your campaigns in order. We create a new complete campaign structure with consistent syntax for all already advertised products, based on all current keywords of the corresponding ASINs.
- Check all keywords associated with the products
- Creation of a keyword list and campaign structure
- Assignment of keywords to the right campaigns and ad groups
- Use of dynamic bids and bids by placement
- Consistent naming / syntax of all campaigns and ad groups
New creation
– for products that have never been advertised before –
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Creation of a new complete campaign structure with consistent syntax for all never before advertised products with 25 keyword suggestions. In this step, the bids can be placed in such a way that a desired target ACOS is achieved.
- Research of relevant keywords for never before advertised products worldwide
- Creation of a meaningful campaign structure
- Consideration of the different match types in keyword assignment
- Use of dynamic bids and bids by placements
- Consistent naming / syntax of all campaigns and ad groups
Special Offer
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Contact
Have any questions about us or our services? Don't hesitate to contact us by email or telephone from Monday - Friday from 10:00 - 17:00 CET.
