As a full service Amazon SEO agency NAMOX takes care of everything that has to do with selling on the Amazon marketplace for its customers. From listing optimization to the creation of high quality product photos to the preparation and management of PPC campaigns - NAMOX knows how to bring products to the customer.
The starting position
With increasing customer numbers, the management and optimization of Amazon advertising became more and more time-consuming and complex. NAMOX realized early on that professional PPC management is only possible for them as an agency with the appropriate software.
For this NAMOX had special requirements. They were looking for a software that understands PPC Management as they do. Rule sets and adjustments should be carried out in the same way as the employees would have set them manually. In addition, the software should guarantee a high degree of flexibility in the adaptation possibilities as well as in the selection of the products to be optimized.
"We were looking for a software that allows transparent reporting."
Another important criterion for the selection of a software was a transparent reporting of changes made during PPC management. As an Amazon PPC agency, NAMOX must be able to disclose all adjustments to its customers at any time.
After NAMOX has tested several software providers, the agency has found a partner in BidX that meets their requirements for a PPC software. Compared to other providers, BidX has the most mature technical components for them.
"We always have the feeling to be in full control of all our customers and to be able to implement adjustments quickly."
They use BidX to map their own campaign structures for their customers and then manage these campaigns in the best possible way. Keyword and bidding adjustments can be automated thanks to the software. Thus, optimizations are carried out much faster and more continuously.
In addition to the large time savings through automation, NAMOX also notices successes in the performance of its customers, which can be attributed to its PPC management. This can be seen especially in the increased sales figures of their customers.
"Thanks to BidX, we can work much more cost-efficiently for our customers."
For the agency, PPC advertising is an indispensable component for success on Amazon. They have made the experience that sales through advertising currently influence organic rankings on Amazon more than ever. This makes a successful PPC strategy and the continuous management of PPC advertising all the more important to them. BidX is the key to managing the large amount of advertising data.