PickFu is a self-service consumer research platform that instantly connects e-commerce sellers to real people giving honest opinions. Run a poll and in minutes, get in-depth feedback on your product listings, photos, designs, marketing assets, and more. Use the insights to optimize your online store and boost your bottom line. Sellers can quickly test product photos, listings, UI layouts, ads, and even video with PickFu’s verified panel of survey respondents, and get results that same day. Using PickFu’s audience targeting, sellers can survey shoppers in their target demographic, such as Amazon Prime members in a certain income bracket, for the most relevant and powerful insights. Gather in-depth consumer insights and make better data-driven decisions, faster.


Your benefits with PickFu

  • Speed

    Create a poll, choose your target audience, and in minutes, you'll start getting results.

  • Quality

    We have a multi-layered, continual vetting process to make sure our respondents and your poll results are of the highest quality.

  • Audience

    PickFu's respondent panel spans the U.S., U.K., Canada, Australia, and Germany – totaling more than 15 million people.

  • Targeting

    Choose more than 90 audience targeting traits for your poll, including age range, income level, hobbies, and more.

  • Poll Types

    Build polls from scratch or browse our gallery of example polls. Choose from a variety of poll types, including Head-to-Head, Ranked, Open-Ended, and more.

  • Consumer Insights

    Make informed decisions about your products, packaging, marketing, and more with high-quality and cost-effective consumer insights.