Whether you're looking to stay up-to-date or expand your knowledge and expertise, this is an event you won't want to miss. This year marks BidX's first Amazon DSP Congress, where you can not only learn how to get started with programmatic advertising, but also make new contacts to push your digital business to the next level. The agenda is filled with exciting presentations, discussions and case studies on Amazon DSP.
When and where will the DSP Congress take place?
Nadine Schöpper and Max Hofmann, Managing Director of BidX, are looking forward to welcoming you to our first Amazon DSP Congress on June 16, 2023, at the Hilton Garden Inn, directly at Frankfurt Airport. In addition to BidX as main organizer and Amazon as guest speaker, many other e-commerce managers, CMOs, media selling agencies, programmatic advertisers, auto OEMS and insurance companies from every industry will be on site for you to network and exchange ideas with.
What can I expect at the DSP Congress?
At the DSP Congress, you will learn everything about Programmatic Advertising and why this type of advertising will take your business to the next level.
Among others, Wolfgang Kirschner, Team Lead & Senior Ad Tech Sales Manager at Amazon, will explain the Amazon Marketing Cloud and give an outlook on the topic. Dominik Pietrowski, Managing Director at emax digital GmbH, will explain the combination and differences of PPC and DSP in more detail.
These and other experts from the digital scene will not only explain the theory, but also offer you an insight into practice using customer data and case studies that will be helpful for your own advertising strategy.
What is Amazon DSP?
Amazon DSP is Amazon's demand-side platform where companies can book ad placements - both on Amazon itself and on other websites and devices outside of Amazon. Display and video ads can also be booked.
The big advantage of Amazon DSP compared to other ad networks is that Amazon can access data on customers' buying behavior. You can benefit greatly from this, because targeting is much more precise when the search and purchase history of a potential customer is known.
Dominik Pietrowski
Managing Director - emax digital GmbH
Rick Heitmann
CEO - A-Force GmbH
Stefan Gutheil
CEO - Iconic-Sales GmbH
Manuel Siedler
Managing Director - Xingu Advertising GmbH
Markus Repetsching
CEO - Admetrics GmbH
Wolfgang Kirscher
Team Lead & Senior Ad Tech Sales Manager - Amazon
Lennart Brand
Amazon Marketing Manager - web-netz GmbH
Andreas Schreiter
Director Account Management - BidX GmbH
Take your chance with the BidX DSP Congress
The DSP Congress offers you the opportunity to gain insight into the big world of automated media buying and learn how Programmatic Advertising works.
While the data from Google, Facebook and co. is only speculative, here you will learn where and how to reach which customers, because Amazon DSP gives you full access to the buying and search behavior of its users and thus the ability to target potential customers throughout the funnel.
You will understand how you can concretely use Amazon DSP for your strategy even as a non-Amazon seller and thus increase visibility for your products.
In addition to theory, we put a lot of focus on presenting practical examples in the form of real cases and customer data to introduce you to new advertising strategies.
Benefit from the exciting panel discussions and expert roundtables and find out what the hot trends are in 2023!
We are looking forward to seeing you!
Secure your ticket now for June 16, 2023, at the Hilton Garden Inn Airport, Frankfurt!
