News

Amazon Pantry: What It Was & How Grocery Shipping Evolved

Wed, Mar 13, '19

They are over, the times when you had to leave your own four walls because of every little thing - in our digital age everything is now delivered directly to your order and comfortably outside the...

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Amazon Vendor Central Guide: Pros, Cons & Strategy

Fri, Mar 8, '19

Hardly any online retailer nowadays can avoid Amazon when it comes to selling its goods. The giant is not only number 1 in e-commerce with its own products and unbeatable customer satisfaction - with...

• Amazon PPC
• Vendors

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Amazon Marketplace Guide: Sell Products Worldwide

Mon, Feb 4, '19

Amazon Marketplace is the e-commerce platform on which you as a retailer and manufacturer can offer and sell your products to millions of people without investing an endless marketing budget. Amazon...

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Optimizing for Economic Clicks on Amazon

Fri, Feb 1, '19

In this post we want to share our strategy on Economic Clicks and the amount of clicks you should wait to adjust your bids. Please make sure you have optimised your listing and did a wide keyword...

• Amazon PPC

Blog

Amazon Marketing Strategy: A Comprehensive Guide

Sat, Jan 5, '19

It's no secret that Amazon's user-friendliness and service orientation have made the online retail giant the world's most popular marketplace for online commerce. Millions of users around the world...

• Amazon PPC
• Sponsored Product Ads

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Amazon PPC Controlling: Guide to Maximizing ROI

Tue, Jul 17, '18

In this article we break down the profitability of advertising campaigns by looking at the topic from a controlling perspective. Before you start advertising campaigns, you should have optimized your...

• Amazon PPC

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Building the Optimal Keyword Set for Amazon Ads

Sat, Jun 30, '18

Be honest - how often do you expand your PPC-keywords? And how often do you check their indexing? The disciplines of keyword research and keyword relevance are often rudimentarily depicted and...

• Amazon PPC
• Amazon Keywords

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How to Structure Amazon PPC Campaigns for ROI

Thu, May 31, '18

In this post we want to share our strategy on how to set up corresponding Amazon PPC campaigns and how to manage the keywords and negative keywords afterwards. You should make sure to have optimized...

• Amazon PPC

Blog

The Case for Continuous Amazon Bid Adjustments

Sun, Apr 1, '18

Bid adjustment is one of the last but reoccurring steps within your Sponsored Product management. Make sure you have optimised your listing and did a wide keyword research before you start. There are...

• Amazon PPC

Blog

3 Strategies to Find the Optimal Amazon PPC Bid

Sun, Dec 10, '17

In this article we would like to present you the three most useful strategies for Sponsored Product Advertisements (“SPA”) on Amazon: Boost, Balance and Benefit. Please make sure you have optimised...

• Amazon PPC
• Sponsored Product Ads