Blog

Sponsored Display Ads: All you need to know

Mon, Oct 12, '20

Amazon Sponsored Display Ads have been available for vendors and US sellers since the end of October 2019. The Product Display Ads have been completely replaced by this new advertising format. At the...

• Amazon PPC
• Sponsored Display

Releases

Optimal control of branded and competitor keywords

Fri, Oct 2, '20

The biggest wishes of our customers have now been released in the form of tags and focus!

• Amazon Keywords

Blog

How to get the most out of Amazon Prime Day, Black Friday & Co

Mon, Sep 21, '20

The Prime Day is the most exciting sales event of the year for Amazon merchants next to Black Friday and Cyber Monday. Last year more than 175 million items were sold at this event. A growth of 75%...

• Prime Day
• Black Friday

Blog

Product Targeting: Target competitive product pages with your own products

Tue, Sep 1, '20

In addition to keywords, since the beginning of 2019 it is also possible to display Sponsored Product Ads based on ASINs - this is known as Product Targeting or Product Attribute Targeting (PAT).

• Amazon PPC

News

How coronavirus affects Amazon purchasing behavior

Wed, Jul 1, '20

March 2020: COVID-19 changes the shopping behavior of consumers. While local retailers are forced to close and many entrepreneurs are plagued by existential fears, customers are also insecure. Will...

Amazon Advertising 2019 - A review

Fri, Dec 20, '19

The year 2019 says goodbye. Just like last year, 2019 saw some updates and releases in Amazon's advertising universe. We have reviewed the year 2019 from an advertiser's point of view and present to...

• Amazon PPC

Events

Amazon Seller Conference in Darmstadt

Tue, Aug 20, '19

The Amazon Seller Conference is a two-day conference with an Amazon Advertising Special. In strategy discussions individual questions can be answered by the experts. On the second day, two practice...

Blog

How to structure your Amazon PPC Campaigns effectively

Thu, May 31, '18

In this post we want to share our strategy on how to set up corresponding Amazon PPC campaigns and how to manage the keywords and negative keywords afterwards. You should make sure to have optimized...

• Amazon PPC

Blog

Why you should continuously adjust your keyword bids on Amazon

Sun, Apr 1, '18

Bid adjustment is one of the last but reoccurring steps within your Sponsored Product management. Make sure you have optimised your listing and did a wide keyword research before you start. There are...

• Amazon PPC

Blog

The 3 main strategies to find the optimal bid for your Ads

Sun, Dec 10, '17

In this article we would like to present you the three most useful strategies for Sponsored Product Advertisements (“SPA”) on Amazon: Boost, Balance and Benefit. Please make sure you have optimised...

• Amazon PPC
• Sponsored Product Ads