Blog

Amazon Sponsored Display Ads: The Ultimate Guide

Mon, Oct 12, '20

Amazon Sponsored Display Ads have been available for vendors and US sellers since the end of October 2019. The Product Display Ads have been completely replaced by this new advertising format. At the...

• Amazon PPC
• Sponsored Display

Releases

Using Tags & Focus for Better Campaign Management

Fri, Oct 2, '20

The biggest wishes of our customers have now been released in the form of tags and focus!

• Amazon Keywords

Blog

Prime Day & Black Friday: The Ultimate Prep Guide

Mon, Sep 21, '20

The Prime Day is the most exciting sales event of the year for Amazon merchants next to Black Friday and Cyber Monday. Last year more than 175 million items were sold at this event. A growth of 75%...

• Prime Day
• Black Friday

Blog

Amazon Product Targeting: Master PAT Campaigns

Tue, Sep 1, '20

In addition to keywords, since the beginning of 2019 it is also possible to display Sponsored Product Ads based on ASINs - this is known as Product Targeting or Product Attribute Targeting (PAT).

• Amazon PPC

News

COVID-19 & Amazon: Shifts in Purchasing Behavior

Wed, Jul 1, '20

March 2020: COVID-19 changes the shopping behavior of consumers. While local retailers are forced to close and many entrepreneurs are plagued by existential fears, customers are also insecure. Will...

Amazon Advertising 2019 - A review

Fri, Dec 20, '19

The year 2019 says goodbye. Just like last year, 2019 saw some updates and releases in Amazon's advertising universe. We have reviewed the year 2019 from an advertiser's point of view and present to...

• Amazon PPC

Events

Amazon Seller Conference Darmstadt: PPC & Growth

Tue, Aug 20, '19

The Amazon Seller Conference is a two-day conference with an Amazon Advertising Special. In strategy discussions individual questions can be answered by the experts. On the second day, two practice...

Blog

How to Structure Amazon PPC Campaigns for ROI

Thu, May 31, '18

In this post we want to share our strategy on how to set up corresponding Amazon PPC campaigns and how to manage the keywords and negative keywords afterwards. You should make sure to have optimized...

• Amazon PPC

Blog

The Case for Continuous Amazon Bid Adjustments

Sun, Apr 1, '18

Bid adjustment is one of the last but reoccurring steps within your Sponsored Product management. Make sure you have optimised your listing and did a wide keyword research before you start. There are...

• Amazon PPC

Blog

3 Strategies to Find the Optimal Amazon PPC Bid

Sun, Dec 10, '17

In this article we would like to present you the three most useful strategies for Sponsored Product Advertisements (“SPA”) on Amazon: Boost, Balance and Benefit. Please make sure you have optimised...

• Amazon PPC
• Sponsored Product Ads