Blog

A Simple Guide To Amazon's Demand-side Platform (adsp)

Thu, Apr 4, '24

If you sell a product or service online, reaching the right audience with your ads is crucial. A demand-side platform (DSP) can help with this, but not everyone knows what it is or how to use it. If...

• DSP

Blog

Scaling with Amazon DSP: Full-Funnel Advertising

Wed, Feb 7, '24

What is Full-Funnel-Marketing? A marketing funnel describes the journey that a potential customer takes from the initial awareness stage, through consideration and purchase decision, to customer...

• DSP

Blog

Brand Building with Amazon DSP: Strategic Guide

Thu, Nov 2, '23

Amazon sees more than two billion users per month, making it the most visited e-commerce platform in the world. Gaining access to this huge user base is a tremendous opportunity for any company or...

• DSP

Blog

Amazon DSP Retargeting: Strategies to Win Back Buyers

Wed, Oct 4, '23

What is Retargeting? Have you ever wondered how you can suddenly find an item you recently checked on Amazon all over your browser? Don’t we all think we are being monitored by an intelligent agency...

• DSP

Amazon DSP Video Strategy: Engaging Brand Storytelling

Mon, Sep 25, '23

Video marketing has proven itself a powerful tool for companies and sellers looking to boost their sales. Needless to say it's one of the most popular forms of content marketing, with 91% of...

• DSP

Blog

Top 6 Amazon DSP Agencies & Platforms in 2023

Tue, Aug 22, '23

The ever-evolving landscape of digital marketing has seen remarkable advancements in recent years, and at the forefront of this evolution are Demand-Side Platforms (DSPs). These platforms play a...

• DSP

Blog

Programmatic Advertising Guide: Strategy & Benefits

Mon, May 15, '23

Programmatic advertising grows in relevance every day, due to digital advertising taking up increasingly more budget of advertisers. If you're new to this kind of advertising, then buckle up, because...

• DSP

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Amazon DSP for Non-Sellers: Reach Amazon Audiences

Fri, Oct 21, '22

Amazon.com had 2.4 billion visits in September 2022. Amazon thus ranks first worldwide in the "e-commerce & shopping" category. These figures illustrate how important Amazon is for online retailers....

• DSP

Blog

Amazon DSP Guide: Programmatic Scaling for Brands

Wed, Feb 23, '22

What is Amazon DSP? DSP stands for "demand-side platform. This is a platform that allows companies to book placements for advertisements on websites. The ads can be displayed both on Amazon websites...

• DSP

Blog

Is Amazon DSP Right for Your Brand?

Mon, May 4, '20

In this article, we give you an insight into the use of DSP and why it can be worthwhile for you and your company. What is Amazon DSP? Functionality of Amazon DSP Advertising forms and placements...

• DSP