News

$31 Billion: Amazon Beats Youtube's Advertising

Tue, Mar 15, '22

Takeaways How did Amazon's ad revenue change in 2021? Amazon trumps YouTube's advertising business for the first time Are TV and audio ads the future in advertising? Development of revenues from...

Events

Prosper Show 2022 Recap: Amazon Seller Insights

Fri, Mar 11, '22

Prosper Show is the networking hub and educational authority for established Amazon sellers. Experienced sellers, Amazon insiders, and other experts provide the latest information and innovations on...

Blog

Amazon DSP Guide: Programmatic Scaling for Brands

Wed, Feb 23, '22

What is Amazon DSP? DSP stands for "demand-side platform. This is a platform that allows companies to book placements for advertisements on websites. The ads can be displayed both on Amazon websites...

• DSP

Blog

Amazon Sponsored Brands: Strategy & Ad Formats

Mon, Feb 21, '22

Helpful tips and recommendations for an optimal creation of Sponsored Brand Ads can be found in our Sponsored Brands Guide.

• Sponsored Brands

Blog

Amazon Attribution Guide: Track Off-Amazon Ads

Mon, Jan 10, '22

Customers are discovering products and interacting with brands across more touchpoints than ever before. If you are selling on Amazon, these touchpoints are not only directly on Amazon, but also on...

Blog

Amazon 2021 Year in Review: Seller Insights

Tue, Dec 28, '21

Amazon Advertising is developing rapidly and there are constantly new ways to advertise on the platform. In 2021, there were many exciting innovations for advertisers on Amazon, which we will present...

Blog

Amazon Dynamic Bidding & Placement Strategy Guide

Thu, Dec 23, '21

There are three bidding strategies for Sponsored Product Ads (SPA) on Amazon. In addition to fixed bids, there are the dynamic bid strategies "Dynamic bids - down only" and "Dynamic bids - up and...

News

Sponsored Display Ads Updates

Tue, Dec 14, '21

Sponsored Display Ads are among the most effective ads on Amazon when it comes to increasing sales with new customers. Sponsored Display Ads are available for merchants, for agencies whose clients...

• Sponsored Display

Blog

BFCM 2021 Review: Amazon Advertising Results

Mon, Dec 6, '21

Black Friday and Cyber Monday are two of the biggest shopping events on Amazon, representing a great opportunity for advertisers. But how successful were the events this year?

• Cyber Monday
• Black Friday

Releases Blog

Amazon Dayparting: Optimize Bids by Time of Day

Tue, Nov 23, '21

1. Background of the Case Study As more and more people are selling products online, the competition is getting fiercer and fiercer. Especially as an Amazon seller you need to make sure that your...